YouTube SEO/ Rank Your Video/ YouTube Marketing Strategy

YouTube SEO Steps

• What Is YouTube
• Why YouTube Necessary 
• Why Video Content Is Important
• Basic Point to Remember Before Creating Video
• Most Commonly Used Video Editing Apps For Android/ Apple Phone
• 10 Step Procedure To Create SEO- Optimised YouTube Videos
• 10 YouTube SEO Checklist:

What Is Youtube:

YouTube is a video-sharing platform where users can upload, share, and view videos. It was created in 2005 by three former PayPal employees—Steve Chen, Chad Hurley, and Jawed Karim—and was later acquired by Google in 2006. YouTube allows users to watch a wide variety of content, including music videos, vlogs, tutorials, entertainment shows, educational content, and much more. Users can also interact with videos by liking, commenting, and sharing them. YouTube has become one of the most popular websites on the internet and has a significant cultural and social impact worldwide.

Why YouTube Necessary 

YouTube is necessary for several reasons, especially in the realm of digital marketing:

• 1.Video Content Dominance: Video content is becoming increasingly popular and is expected to dominate online content consumption. YouTube, as the largest video-sharing platform, provides an unparalleled opportunity to reach a massive audience through video content.
• 2.Search Engine Visibility: YouTube is owned by Google, the world’s largest search engine. Videos hosted on YouTube often rank well in Google’s search results, making it a valuable platform for improving search engine visibility and driving organic traffic to your content.
• 3.Audience Engagement: Video content has higher engagement rates compared to other types of content. YouTube allows businesses to create engaging videos that entertain, educate, and inspire their audience, fostering deeper connections and brand loyalty.
• 4.Global Reach: YouTube has a global audience, with users from diverse demographics and geographic locations. This provides businesses with the opportunity to reach and connect with audiences around the world, expanding their market reach.
• 5.Versatile Content Formats: YouTube supports various types of video content, including tutorials, product demonstrations, vlogs, interviews, and advertisements. This versatility allows businesses to create content that aligns with their marketing objectives and target audience preferences.
• 6.Social Sharing and Virality: YouTube videos can be easily shared across social media platforms, websites, and other digital channels, increasing their potential to go viral and reach a wider audience organically.
• 7.Monetization Opportunities: For businesses with large audiences or engaging content, YouTube offers monetization opportunities through ads, sponsorships, and partnerships, providing an additional revenue stream.
• 8.Analytics and Insights: YouTube provides robust analytics tools that allow businesses to track the performance of their videos, measure audience engagement, and gain valuable insights into viewer behavior, helping them optimize their content and marketing strategies.

In summary, YouTube is necessary for businesses and digital marketers looking to leverage the power of video content to reach, engage, and convert their target audience effectively. It offers a platform for creativity, visibility, engagement, and monetization that can significantly enhance a brand’s online presence and marketing efforts.

YouTube is The Only App Which Is Used As A Search Engine As Well As A social Media Platform

Why Video Content Is Important:

Video content is important for several reasons:

1. Engagement: Video is inherently engaging and can capture and hold viewers’ attention more effectively than text or images alone. It allows businesses to convey their message in a dynamic and compelling way, increasing audience engagement.
2. Versatility/बहुमुखी प्रतिभा: Video content can take many forms, including tutorials, product demonstrations, storytelling, testimonials, and behind-the-scenes footage. This versatility allows businesses to tailor their content to different audience segments and marketing objectives.
3. Visual Communication: Video enables businesses to communicate complex ideas and concepts more effectively by combining visuals, audio, and text. This makes it easier for viewers to understand and retain information.
4. Emotional Connection: Video has the power to evoke emotions and create a strong emotional connection with viewers. This can help businesses build brand loyalty, trust, and affinity among their audience.
5. Increased Reach: With the rise of video-sharing platforms like YouTube, Vimeo, and social media channels, businesses can reach a wider audience than ever before. Video content can be easily shared, commented on, and discovered by users across the globe.
6. SEO Benefits: Video content can improve search engine optimization (SEO) efforts by increasing dwell time, reducing bounce rates, and generating backlinks. Search engines like Google often prioritize video content in search results, making it easier for businesses to get discovered online.
7. Mobile Accessibility: With the prevalence of smartphones and tablets, consumers are increasingly consuming content on mobile devices. Video content is highly accessible and can be easily viewed on mobile screens, allowing businesses to reach users wherever they are.
8. Demonstration /प्रदर्शन and Education: Video is an effective medium for demonstrating product features, providing tutorials, and educating customers. Businesses can use video content to showcase their products or services in action and address common questions or concerns.

Overall, video content plays a crucial role in modern marketing strategies, helping businesses connect with their audience, drive engagement, and achieve their marketing goals.

Basic Point to Remember Before Creating Video

Before creating a video, it’s essential to consider several key points to ensure its effectiveness and success. Here are some basic points to remember:

1. Define Your Objective: Clearly define the purpose of your video. Are you trying to educate, entertain, inform, or sell? Understanding your objective will shape the content, tone, and style of your video.
2. Know Your Audience: Understand who your target audience is and what they’re interested in. Tailor your video content to their preferences, needs, and pain points to ensure it resonates with them.
3. Plan Your Message: Develop a clear and concise message for your video. What do you want viewers to take away from it? Keep your message focused and avoid overwhelming viewers with too much information.
4. Storyboard or Script: Plan out the structure and flow of your video with a storyboard or script. This will help ensure that your video communicates your message effectively and stays on track.
5. Choose the Right Format: Select the most appropriate video format for your content and audience. Consider factors such as video length, style (e.g., live-action, animation), and platform compatibility.

6. Pay Attention to Quality: Invest in good-quality equipment, such as cameras, microphones, and lighting, to produce professional-looking videos. Poor audio or video quality can detract from your message and undermine viewer engagement.
7. Keep it Engaging: Grab viewers’ attention from the start and maintain their interest throughout the video. Use storytelling, visual elements, humor, or suspense to keep viewers engaged and entertained.
8. Optimize for Mobile: With a significant portion of video content being consumed on mobile devices, ensure that your video is optimized for mobile viewing. Use large text, clear visuals, and vertical formats when appropriate.
9. Include a Call to Action (CTA): Encourage viewers to take action after watching your video, whether it’s visiting your website, subscribing to your channel, or making a purchase. Include a clear and compelling CTA at the end of your video.
10. Promote Your Video: Once your video is created, don’t forget to promote it across relevant channels, such as social media, email newsletters, and your website. Maximizing visibility will help you reach a wider audience and achieve your objectives.

By keeping these points in mind before creating your video, you can increase the likelihood of creating a successful and impactful piece of content that resonates with your audience.

Most Commonly Used Video Editing Apps For Android/ Apple Phone:

Some of the most commonly used video editing apps for Android and Apple phones include:

For Android:

1. Adobe Premiere Rush: A powerful and easy-to-use video editing app that offers a range of features, including multi-track editing, color correction, and audio editing.
2. Kinemaster: An advanced video editing app with features like multiple layers of video, blending modes, and chroma key (green screen) support.
3. FilmoraGo: A user-friendly video editing app with a wide range of editing tools, including filters, transitions, and text overlays.
4. PowerDirector: A feature-rich video editing app that offers intuitive editing tools, effects, and transitions, as well as support for 4K video editing.
5. VivaVideo: A popular video editing app with creative editing tools, such as stickers, text, and music, as well as various video effects and filters.

For Apple:

1. iMovie: A free video editing app that offers basic editing tools, including trimming, transitions, and audio editing, making it ideal for beginners.
2. LumaFusion: A professional video editing app for iOS devices that offers advanced editing features, multi-track editing, color correction, and support for external accessories like external hard drives.
3. Filmmaker Pro: An all-in-one video editing app for iOS devices with features like multi-track editing, keyframe animation, and advanced color grading tools.
4. Splice: A simple yet powerful video editing app that offers intuitive editing tools, including trimming, transitions, and text overlays, as well as support for adding music and sound effects.
5. InShot: A versatile video editing app with features like trimming, cropping, and adding music, filters, and text overlays, as well as support for creating videos for social media platforms.

These are just a few examples of the many video editing apps available for Android and Apple phones. Depending on your specific needs and preferences, you may find other apps that better suit your requirements.

Tips: For Every Tool Operation Tutorials are Available On Their Website.

Practice Is The Key.

10 Step Procedure To Create SEO- Optimized YouTube Videos:

Creating SEO-optimized YouTube videos involves several steps to ensure that your content ranks well in YouTube’s search results and attracts organic traffic. Here’s a 10-step procedure to create SEO-optimized YouTube videos:

1. Keyword Research:
   • Identify relevant keywords and phrases that your target audience is likely to search for on YouTube. Use keyword research tools like Google Keyword Planner, SEMrush, or Ubersuggest to find high-volume, low-competition keywords.
2. Title Optimization:
   • Craft a compelling and descriptive title that includes your target keyword(s) naturally. Keep it concise (around 60 characters) and attention-grabbing to entice viewers to click on your video.
3. Description Writing:
   • Write a detailed video description that elaborates on the content of your video. Include your target keywords naturally throughout the description to improve its relevance to search queries. Aim for at least 200 words to provide sufficient context for both viewers and search engines.
4. Keyword Tags:
   • Add relevant keyword tags to your video to help YouTube understand the content and context of your video. Include both broad and specific tags related to your video’s topic to increase its visibility in search results and related videos.
5. Thumbnail Optimization:
   • Create an eye-catching thumbnail that accurately represents the content of your video and encourages clicks. Use high-quality images, compelling text, and branding elements to make your thumbnail stand out in search results and suggested videos.
6. Time Stamp/Video Content Creation:
   • Produce high-quality video content that delivers value to your audience and addresses their needs or interests. Focus on creating engaging, informative, and entertaining videos that keep viewers watching and encourage them to take action (like, comment, share).
7. Card And Optimize Video Length and Quality:

   The term “Icard” in the context of video likely refers to an interactive card. Interactive cards are elements that can be added to YouTube videos to provide additional information, links, or calls to action to viewers. These cards appear as small, translucent overlays on the video and can be clicked by viewers to access the associated content or action.here are several types of interactive cards that creators can add to their YouTube videos, including:

 Link Cards: These cards allow creators to link to external websites, merchandise, crowdfunding campaigns, or other YouTube videos or playlists.

Poll Cards: Poll cards enable creators to engage their audience by asking questions and allowing viewers to vote on various options directly within the video.

Channel Cards: Channel cards promote other YouTube channels, encouraging viewers to explore related content or subscribe to additional channels.

Donation Cards: Donation cards enable viewers to contribute directly to nonprofit organizations or fundraising campaigns supported by the creator.

Fan Funding Cards: Fan funding cards allow creators to collect voluntary financial support from viewers to help fund their channel’s content creation.

• Consider both the length and quality of your video. While there’s no strict rule, aim to create videos that are long enough to provide valuable content but concise enough to hold viewers’ attention. Ensure that your video is recorded and edited in high definition for optimal viewing experience.

8. End Screen/Call-to-Action (CTA):
   • Include a clear and compelling call-to-action (CTA) in your video to prompt viewers to engage further with your content or take a specific action, such as subscribing to your channel, visiting your website, or watching another related video.
9. Sub Title/Engagement Optimization:
   • Encourage audience engagement with your video by asking questions, inviting comments, and responding to viewer feedback. Higher engagement metrics (likes, comments, shares) signal to YouTube that your video is valuable and relevant, potentially boosting its ranking in search results and recommendations.
10. Consistency/Promotion and Distribution:
    • Promote your video across various channels, including social media, email newsletters, and your website, to increase its visibility and attract more views. Share your video with relevant communities and influencers in your niche to reach a wider audience and drive organic traffic.
    • By following these steps, you can create SEO-optimized YouTube videos that rank well in search results, attract organic traffic, and engage your target audience effectively.

10 YouTube SEO Checklist:

Here’s a checklist for YouTube SEO:

1. YouTube Studio
2. Manage
3. CheckList
4. Viewer
5. Subcriber
6. Share
7. Time Slot