Have you faced problems in the lockdown period in traditional marketing?
Of Course we all so….
Digital marketing is a technique used to convert prospects into leads with the help of modern techniques such as s advertisements, search engines, web applications, influencers, paid promotions emails, and mobile applications.
Traditional marketing is a marketing strategy which uses traditional methods such as newspapers, magazines, posters, television, etc. In this method, one-on-one communication is not possible but the long-term effect of the marketing campaign.
Here are simple facts to understand marketing:
The difference between traditional marketing and digital marketing is based on various factors such as nature, conversion, engagement, return on investment, effectiveness, expensiveness, etc., is explained in the table given below:
Digital Marketing | Traditional Marketing |
In this, digital channels are used as the mode of marketing. | In this marketing technique, traditional modes of conversion are used. |
The nature of this marketing technique is dynamic. | The nature of this marketing technique is static. |
The conversion rate is high. | The conversion rate is less. |
Engagement is higher than in the traditional model. | Engagement is less or low. |
It is less expensive. | It is more expensive than digital marketing. |
The tracking is possible and done easily. | Tracking is not possible. |
Have global reach. | Have local reach. |
Results are instant. | Results are delayed. |
Communication is a two-way process. | Communication is only a one-way process. |
Rite